Our Ecosystem

B twinZ Saas Ventures

Co-founded by Didier and Bertrand Fredenucci two years ago, Btwinz SaaS Ventures is a venture builder which aims to find and accelerate SaaS solutions from France and abroad.

These innovative solutions must follow the following criteria:

– Generate an immediate ROI to brands and retailers

– Available as a SaaS solution, rather than as a program to be installed

With more than 20 new clients per month, Btwinz SaaS Ventures already offers its services owing to an ecosystem composed of eight companies to more than 250 brands!



Since 2011, Mazeberry has been the data driven solution Marketing Directors have been dreaming of.

Mazeberry presents a smart data approach which helps advertisers to make decisions in line with their advertising budget.

Directly connected to data collection tools (CRM, DMP, Web Analytics, AdServer), this solution provides a very precise analysis of multi-levers’ path, cross-devices and offers attribution and contribution indicators.

Mazeberry provides customizable dashboards owing to a simple interface. It is fitted with an efficient customer journey analysis algorithm, which already allows marketing departments to reduce their costs by between 20 and 50%.

The company is currently leader in France with over 100 customers including Corsair, 3Suisses, Jennyfer, MonAlbumPhoto, Sarenza, Boursorama…



Alphalyr offers a solution which allows collected web data and analytics from brands to become predictive. Our mission is to control, straighten out and prepare the data at the disposal of Digital Management so as to establish reliable and predictable dashboards.

For instance, Alphalyr allows you to visualize the expected monthly turnover at the beginning of the month. You can finally focus on your job – anticipate and decide !

Our work also allows you to ensure the trustworthiness of data root used by Mazeberry, Quanta or Catalisio.
With more than 30 customers such as SMCP, Bricomarché, Materiel.net, Medecins Sans Frontière and PizzaHut, our solution allows you to jump from big data to trusted data.



yReceipts allows retailers to collect customer data at the point of sale by offering a brand image e-ticket which is sent in real time. The collect rate went up by 50% in the UK with 80% of opt-in. yReceipts allows you to enhance your loyalty program, to identify non-identified transactions, to react in real time with customized offers and to retrieve in-store customer experience during the transaction.

Keep ticket design under control and transform e-tickets into a powerful commitment channel with your customers. Put dynamic and targeted content into your original tickets, and improve social media interactions.
Our application is non-intrusive, does not require any changes on your EPOS cash register system. It can be deployed remotely in all your stores and for all your markets. Connect in real-time with customers in-store and transactional data so as to enhance your CRM, data analytics, experience and customer notification, ESP and other systems with brick and mortar data.

Measure offline performance and ROI of online campaigns by connecting them to the transactions performed in store.
yReceipts has won numerous prizes, in particular at the World Retail Congress 2015 “Best Innovation Technology for Retailers”, working with customers such as Mothercare, Gant, Timberland, Max Mara, Puma, Eleven Paris…



Data is the raw material to work on to optimize your e-commerce performance. However, the option of following more and more events on your online store has made understanding data much more difficult and tedious. Merchandising.io was made to deal with this issue. It’s an application targeted to non-analysts and who prefer to see their data linked to their products, customer segments, brands or categories (and everything that can be relevant for analysis according to the merchant model).

Developed at the core of Euratechnologies pole, Merchandising.io retrieves the raw data collected from your analytics solution, your back office, or your information system, and transforms them into a visual application that is fast and actionable. Data concentration allows you to gain a lot of time in your analysis, and gives you a clear vision of your products’ behavior on your online store. Moreover, all the data is permanently scanned through algorithms to help you to define an effective action plan to improve your performance.

Merchandising.io benefits from class-compliant connections with Google Analytics, Adobe Omniture, Eulerian Technologies, Lengow, Magento and other solutions, which allows it to be installed quickly by the merchants and the reprocessing of data.