Data is the raw material to work on to optimize your e-commerce performance. However, the option of following more and more events on your online store has made understanding data much more difficult and tedious. Merchandising.io was made to deal with this issue. It’s an application targeted to non-analysts and who prefer to see their data linked to their products, customer segments, brands or categories (and everything that can be relevant for analysis according to the merchant model).
Developed at the core of Euratechnologies pole, Merchandising.io retrieves the raw data collected from your analytics solution, your back office, or your information system, and transforms them into a visual application that is fast and actionable. Data concentration allows you to gain a lot of time in your analysis, and gives you a clear vision of your products’ behavior on your online store. Moreover, all the data is permanently scanned through algorithms to help you to define an effective action plan to improve your performance.
Merchandising.io benefits from class-compliant connections with Google Analytics, Adobe Omniture, Eulerian Technologies, Lengow, Magento and other solutions, which allows it to be installed quickly by the merchants and the reprocessing of data.